My focus is on SMEs that develop and market brand/premium products and services. What is unusual about my skill set is that I don’t specialise in a particular sector, but am instead a generalist with more than 26 years of experience – over 20 years of which in top-level and senior management, not to mention a further ten years as a self-employed interim manager and consultant – who has steered companies of all kinds to success.
The fact that I have to familiarise myself with new firms and get to grips with new products, services, markets and strategies each time has given me considerable far-sightedness. My in-depth knowledge of Hamburg and the city’s business community is not only crucial to my work as an interim manager, but is also a passion of mine. My clients are SMEs in Germany and Europe that are keen to work with me as an equal partner and harness my passion to spur their development.
For me, being an interim manager means working with you as an equal partner, but the perspective is what makes all the difference – I never work from the standpoint of an outsider or external advisor, but instead communicate from one entrepreneur to another. For me, this partnership of equals means trust, reliability and responsibility.
I take ownership of all project stages: from the initial idea and concept development through to implementation and evaluation, my work as an interim manager is built on trust and commitment to your goals. What matters to me is finding profitable win–win solutions for your success and being a partner you can rely on.
I provide interim management and consultancy services across all aspects of corporate/product positioning, the strategic alignment of business segments and process optimisation, particularly in sales and marketing. My portfolio not only spans cost optimisation, innovation management and organisational (re)structuring work, but also marketing outsourcing, market/business analysis and sales consultancy. And last but not least, I also offer product management and key account management. As a partner at EXPENSE REDUCTION ANALYSTS, it is my mission to enhance your competitiveness and put effective cost management at the forefront of your business.
Dear Mr Nels, ... The individual components of your consultancy service were perfectly tailored to our situation. As a result, we were quickly able to achieve our goal of transforming our business plan into concrete and successful activities. Thanks to your help, we are now actively engaging in sales consultations and have sparked considerable customer interest. I can happily recommend your sales and marketing consultancy services.
Partnering with Mr Nels in a range of joint projects was both invigorating and enjoyable. I am happy to recommend him. Thanks to his pragmatic approach and creative ideas, we were soon able to find targeted solutions for our client in respect of numerous marketing measures and product launches, achieving a particularly strong cost–benefit ratio.
Michael Nels brings together creativity and collaboration. He is imaginative and focused at all times, working on an equal footing. What’s more, he is wonderfully unflappable and excels at analysis. Developing and implementing integrated communication with him is a joy.
Dear Mr Nels, I would like to commend you for the work we did together between December 2009 and February 2010. Under your leadership, we were able to surpass our targets. Your contributions were always very well founded and you knew how to get employees, agencies and management on board with your ideas and strategies. You motivated everyone to achieve the targets set within a short space of time. We also wish to highlight the fact that your fees more than paid for themselves thanks to the efficiency savings realised. I would be happy to recommend you ...
Having worked with him on both national and international projects, I know Michael Nels as a focused executive who thinks and acts strategically. These projects included strategy development with a view to tapping into new business segments and markets, the restructuring and streamlining of complex product portfolios and the implementation of innovation management and product development processes. If you are looking for a capable sales and marketing professional, look no further than Mr Nels.”
We assisted Mr Nels with the communication strategy and press/PR work on behalf of the brand YOGI TEA (Ayurvedic herbal and spicy infusions). We came to appreciate Mr Nels as an extremely professional and decisive marketing manager. As our client, Mr Nels gave the brand identity a new sense of direction and successfully connected with new consumer groups. As such, the number of consumer contacts with the brand more than tripled via the media used in the partnership.
I very much recommend working with Michael Nels. Mr Nels is an innovative lateral thinker, making him the perfect sounding board in terms of identifying problems and resolving strategic issues. Thanks to his extensive, hands-on experience in a range of sectors, the practical feasibility of solutions is not neglected. Working with Mr Nels to find solutions to all kinds of challenges is a very enjoyable experience.
In joint projects, Michael Nels brings his strategic abilities to the fore when it comes to communicating with consumers and developing an effective marketing mix for brand products that boost POS promotion. Therefore, I can highly recommend Mr Nels as a marketing professional.”
I am a sales and marketing expert with extensive experience in the field of FMCGs and premium/brand products in both Germany and abroad – and have been working at senior management level for more than 23 years.
As a specialist in effective sales, creative marketing and sustainable innovation management, as well as efficient cost management to drive profitable growth, I am motivated by the challenge of combining the external perspective of a consultant with the internal point of view of an interim manager. As a leader of interdisciplinary teams, I am passionate about bringing together people, strategies and cost management to achieve measurable success.