We assisted Mr Nels with the communication strategy and press/PR work on behalf of the brand YOGI TEA (Ayurvedic herbal and spicy infusions). We came to appreciate Mr Nels as an extremely professional and decisive marketing manager. As our client, Mr Nels gave the brand identity a new sense of direction and successfully connected with new consumer groups. As such, the number of consumer contacts with the brand more than tripled via the media used in the partnership.
